PRIVACY POLICY
Last Update: December 1, 2024
WHO WE ARE
EFX Sports (“EFX”) operates this website (https://efxsports.com/). We know the importance of privacy, so we are dedicated to protecting the privacy of our website visitors and customers.
This privacy policy has been compiled to serve our customers and website users who are more concerned about how their ‘Personally Identifiable Information’ (PII) is used. US policy defines PII as information that can be used alone or in combination with other information to identify, contact, or locate a single person or to identify an individual in context.
Please read our privacy policy to learn how we collect, use, and protect your PII when interacting with our website.
WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT
ANALYTICS
Like most website operators, EFX collects non-personally identifying information that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. EFX collects this information to better understand how its visitors use its website. From time to time, EFX may release non-personally identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
COMMENTS
EFX also collects potentially personally identifying information from users commenting on the site. We collect the data in the comments form, the visitor’s IP address, and the browser user agent string to help detect spam.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
PERSONALLY IDENTIFIABLE INFORMATION
Certain visitors to EFX’s website choose to interact with EFX in ways that require EFX to gather Personally Identifiable Information (PII). The amount and type of information that EFX gathers depends on the nature of the interaction. Generally, this information is requested when you create an account on the site, purchase, enter a contest, subscribe to comments, put yourself on a product waiting list, make a product request, or sign up for our e-mail newsletter.
During these interactions, you may be asked to enter your name, email address, mailing address, phone number, credit card information, or other details. EFX collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with EFX. EFX does not disclose personally identifying information other than what is described below. Visitors can always refuse to supply personally identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
COOKIES
If you leave a comment on our site, you may opt to save your name, email address, and website in cookies. These are for your convenience, so you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will set up several cookies to save your login information and screen display choices. Login cookies last two days, and screen options cookies last a year. If you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and indicates the post ID of the article you edited. It expires after 1 day.
When you browse our store, we use three cookies to keep track of cart data. The first two cookies contain information about the cart and help WooCommerce know when the cart data changes. The final cookie contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.
When you visit our website, we use Facebook Pixel (cookies) to collect information about the products visitors view to target ads later based on their activity, also called retargeting. As a past website visitor who has been advertised to previously, the cookies can also be used to track behavior when you are back on our website. Cookies last for up to 28 days.
EMBEDDED CONTENT FROM OTHER WEBSITES
Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves as if the visitor had visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
WHO WE SHARE YOUR DATA WITH
EFX discloses potentially personally identifying and personally identifying information only to those of its employees, contractors, and affiliated organizations that (i) need to know that information to process it on EFX’s behalf or to provide services available at EFX’s website and (ii) that have agreed not to disclose it to others. Some employees, contractors, and affiliated organizations may be located outside your home country; using EFX’s website, you consent to transfer such information to them. EFX will not rent or sell potentially personally identifying and personally identifying information to anyone.
The third-party providers we share data with are: United States Postal Service (USPS), United Parcel Service (UPS), FedEx, Google, Elavon, Authorize.net, PayPal, Braintree, Signifyd, and Omnisend.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the campaign’s services. However, we may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services. These may include platform providers, phone companies, and any other vendors who assist us in delivering text messages.
Other than to its employees, contractors, and affiliated organizations, as described above, EFX discloses potentially personally identifying and personally identifying information only in response to a subpoena, court order, or other governmental requests or when EFX believes in good faith that disclosure is reasonably necessary to protect the property or rights of EFX, third parties, or the public at large.
Suppose you are a registered user of the EFX website and have supplied your email address. In that case, EFX may occasionally send you an email to tell you about new features, solicit your feedback, or keep you up to date with what’s going on with EFX and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum.
If you send us a request (for example, via a support email or one of our feedback mechanisms), we reserve the right to publish it to help us clarify or respond to your request or to help us support other users. EFX takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of potentially personally identifying and personally identifying information.
HOW LONG WE RETAIN YOUR DATA
If you leave a comment, the comment and its metadata are retained indefinitely. This allows us to recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
We also store the personal information provided by users who register on our website (if any) in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
All information collected while purchasing in our online store (sales data) is kept indefinitely for tax purposes and is not entitled to erasure.
Information collected during the newsletter signup process can be removed by unsubscribing (see the bottom of any newsletter email). Product requests are kept indefinitely for further consideration or until a privacy request is made for them to be erased (see below).
WHAT RIGHTS YOU HAVE OVER YOUR DATA
If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we must keep for administrative, legal, or security purposes.
If you need to access or update your information, please log in at My Account. If you would like your account deleted, please email [email protected].
HOW WE PROTECT YOUR INFORMATION
We take the security of your personally identifying information very seriously. That’s why our site is equipped with SSL, or Secure Socket Layer, a security technology that establishes an encrypted link between a web server and browser, ensuring that all data passed between the web server and browsers remains private and integral.
PRIVACY POLICY CHANGES
Although most changes are likely minor, EFX may change its Privacy Policy occasionally and at EFX’s sole discretion. EFX encourages visitors to check this page frequently for any changes to its Privacy Policy. If you have an EFX account, check your blog’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.
