Our Commitment To You - The "EFX WAY"

We know that real success comes from an ongoing relationship; not just selling you products. Our business philosophy is simple: When you grow and succeed, we grow and succeed. Some companies will tell you what you want to hear to make a sale. Instead, we tell you what you need to hear in order to grow and succeed. And we love building quality products that help make it happen faster and easier for you.

The "get big quick" merchants have failed you. They play games with your self-esteem. Fly-by-night companies take your money and don’t deliver. Others just flat-out insult your intelligence.

That’s why we take pride in the fact that we're straight shooters. There aren’t any tricks in what we do; it’s just good old-fashioned principles at work. And if some see our “straight-up, no-nonsense” approach as a gimmick, so be it. We can’t please everybody.

It can take years to win a customer…but only seconds to lose one. That’s why we believe the best way to let you know we truly uphold our values -- the very values in which you invest your trust -- is to open our doors and let you confirm it for yourself so you can hold us accountable.

We Don’t Play Games…We Just Help You Win Them

We love what we do, and we have fun doing it. We try not to take ourselves too seriously here at EFX Sports. But we are dead serious when it comes to helping people build real, drug-free muscle. We always have been, and will always be, committed to doing whatever benefits our customers the most. We’re here to give you the tools, information and inspiration you need to reach your goals.

As we lead the Sports Nutrition Industry into a new era of innovation, information and integrity, our Mission, combined with the needs of our customers, will determine our path. Our values will be our guide. Ultimately, we want to build the company we wished was around when we first got started.

Our Core Values

We value our Customers. Without them, we do not exist.

We value our Team. No one of us could ever be as good as all of us.

We value our Mission. Nothing beats helping people transform their bodies and lives the "EFX Way".

We Are Always About Keeping It R.E.A.L.


Relationships: With our customers, our families, and each other.


Excellence: We accept nothing less in all we do because average is the enemy of a winner.


Accountability: Keeping our commitments to each other will either make us or break us.


Laughter: Fun and humor is what gives us the energy to keep pursuing our mission.

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